Privacy Policy

1. Introduction

East 2 West Fitness (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you agree to the terms of this policy.

2. Personal Information We Collect

• Contact Details: Name, email address, and phone number.
• Service Information: General information provided via our forms so we can answer your enquiry or quote work.
• Technical Data: IP address, browser type and usage data, collected by Google Analytics 4 and Google Tag Manager and Google Ads and Meta Pixel.

3. How We Collect Data

• Direct Interaction: When you voluntarily complete a form on our website, which is processed by Web3Forms.
• Automated Technologies: Cookies and similar technologies, described below.

4. Why We Collect & Use Your Information

• Provide the information, quotes, or services you requested.
• Marketing: Where you have opted in, send newsletters or promotional material. You can opt out at any time using the unsubscribe link. In compliance with the Spam Act 2003 (Cth), our marketing emails carry a clear, working unsubscribe link.
• Improvement: Understand how the site is used so we can make it more useful.

5. Analytics & Advertising

This website loads the following tracking:

• Google Analytics 4 (G-Y5LFKZXEC7), which sets the _ga and _ga_Y5LFKZXEC7 cookies.
• Google Tag Manager (GTM-MSMR8T2C).
• Google Ads (AW-855880238), which sets the _gcl_au cookie.
• Meta Pixel (310329331501970), which sets the _fbp cookie.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website through usage metrics, heatmaps and session replay. This helps us improve the website and identify usability problems. Clarity uses first-party and third-party cookies and similar tracking technologies to collect website interaction and usage data.

For more information about how Microsoft collects and uses data, see the Microsoft Privacy Statement.

These are not currently gated behind a consent banner. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, adjust Meta’s advertising settings in your Facebook ad preferences, and block or delete cookies in your browser at any time.

6. Disclosure to Third Parties

We do not sell, rent, or lease our customer lists to third parties. We may share data with:

• Service Providers: Web3Forms, which processes our forms and delivers submissions to us.
• Analytics & Advertising Partners: Google, Meta and Microsoft, as described above.
• Legal Obligations: Where required by Australian law.

7. International Data Transfers

As we use service providers such as Google, Meta, Microsoft, Web3Forms, our hosting provider, your personal information may be transferred to, and stored at, a destination outside Australia (including the United States). By providing us with your personal information, you consent to this disclosure. We take reasonable steps to ensure that any overseas recipient handles your personal information in accordance with the APPs.

8. Data Security

Our website uses industry-standard security measures, including SSL encryption and platform-level security controls, to protect data submitted via forms. While we strive to protect your personal information, no method of transmission over the internet is 100% secure.

9. External Links

Our website may contain links to other websites. We are not responsible for the privacy practices or the content of those websites.

10. Children’s Privacy

Our website is not intended for use by individuals under the age of 15. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 15 without parental consent, we will take steps to delete it.

11. Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be effective immediately upon posting the updated policy on our website.

12. Access, Correction, and Complaints

• Access/Correction: Contact us at contact@e2wfitness.com to update your details.
• Complaints: If you believe we have breached the APPs, please contact us. If we do not resolve your complaint to your satisfaction, you may contact the Office of the Australian Information Commissioner (OAIC).

13. Additional Rights for EU and California Residents

• Right to be Forgotten: You may request that we delete your personal information. We will comply where we have no legal obligation to retain it.
• Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format.

14. Contact Us

For questions regarding this policy, please contact:

East 2 West Fitness
150 Maroondah Hwy, Ringwood VIC
Email: contact@e2wfitness.com
Phone: 0423 175 087